The Challenge
Interior design searches in Chennai are hyper-local — someone searching 'interior designer in T Nagar' won't click a firm whose site only ranks for 'interior designer Chennai.' A single generic services page couldn't compete against firms with neighbourhood-specific content.
Our Approach
Built out dedicated location pages for 11+ Chennai neighbourhoods, each targeting real local search intent, alongside a category-specific service architecture (salon, café, hospital, boutique interiors) and an ongoing blog content system to keep the site's local footprint expanding.
Results
A site structure built to be found neighbourhood by neighbourhood, service by service — turning one firm's portfolio into dozens of specific, rankable entry points instead of a single homepage competing for one broad keyword.



