The Challenge
Explaining a computer-vision product to two very different audiences at once — technical investors evaluating the AI, and coaches who just want to know if it'll save them time — without either group bouncing off jargon or an underwhelming demo.
Our Approach
Structured the page around a single visual proof point — raw footage transforming into scored player data — using custom scroll-triggered animations to make the AI's output tangible before a single feature is explained in text.
Results
A conversion-focused landing page that leads with product proof instead of claims, giving both technical and non-technical visitors a clear reason to request a demo within the first scroll.



