Website Metrics Every Founder Should Track

Good decisions need good data. Track a few metrics well instead of many metrics poorly.

Start with these KPIs:

• Organic visits: Are your SEO efforts working?
• Conversion rate: What percent of visitors become leads?
• Cost per lead: Which channel brings affordable leads?
• Lead to sale rate: Are leads becoming customers?
• LTV vs CAC: Are you profitable over time?

Review weekly. Improve one area at a time for steady growth.