Facebook Ads vs Google Ads: Which Should You Choose?

Both platforms work well, but they solve different problems. Choose based on your goal and budget.

Quick comparison:

• Google Ads: People search with intent. Great for leads now.
• Facebook Ads: People browse. Great for awareness and retargeting.
• Cost: Facebook often cheaper per click. Google often higher intent.
• Best pair: Use Google for demand capture and Facebook for remarketing.

If you are new, start with Google Search. Add Facebook remarketing after 30 days.