Email marketing isn’t dead. In fact, it’s more alive than ever.
Brands like Zomato, Nykaa, and even Flipkart use email to:
- Announce new launches
- Promote flash sales
- Build relationships
Here are 5 best practices you should follow in 2025:
1. Personalize Your Emails
Use names, behavior, and purchase history. “Hi Ravi, we have a new offer on skincare just for you” works far better than “Dear Customer.”
2. Write Catchy Subject Lines
Keep it under 9 words. Make them curious, but clear.
3. Keep Content Short
Most people read emails on phones. 100-150 words is ideal.
4. Add One Clear CTA
Don’t confuse the reader. One goal per email.
5. Use Smart Tools
Tools like Mailmodo and Adszoo’s email campaigns help automate and track emails easily.
Want more sales without paying for every click? Email is your best friend.

Prethvi
Writer at Adszoo
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