Google Ads Keywords for Local Leads: A Quick Guide

Right keywords make Google Ads cheaper and more effective. Focus on local and intent-based searches.

Tips to choose better keywords:

1. Use intent words: “near me”, “best”, “price”, “book”, “consult”.
2. Add location: Area, city, or landmark for each ad group.
3. Use match types: Start with phrase and exact match.
4. Add negatives: Block “free”, “jobs”, and unrelated searches.
5. Check search terms: Add winners and remove waste weekly.

Small changes to keywords can cut cost and improve lead quality quickly.