YouTube has large reach and low cost. Use short, clear videos with strong hooks and one CTA.
How to set up:
- Audience: Custom intent, remarketing, and lookalikes.
- Video: Hook in 3 seconds, show value, social proof, CTA.
- Landing page: Match the offer and keep it simple.
- Tracking: Set up conversions in Google Ads.
Test two videos at a time. Keep improving the first 5 seconds and the CTA.